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AFA Gold OOH and Public Service Addy 2015
The AdCouncil asked us to deliver a message that would cut through partisan clutter and remind people to sign up for the Affordable Care Act, aka Obamacare. We chose someone nobody hates, pets, to remind Americans to take care of themselves just as well as they do their loved ones.
No animals were hurt in the making of this. Though they were cuddled and talked to like babies.