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Hot, Fresh and Hands-Free
With new hands-free features like motion sense control and a new Assistant, Google needed a launch as unique as the Pixel 4’s tech. So we reimagined the classic store debut into a more interactive experience. We brought the hype straight to our fans by teaming up with delivery experts, Domino’s, to create limited-edition pizza boxes with Pixel 4s AND fresh pizzas to keep fans’ hands busy while testing out the phone’s hands-free features.
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Cannes Lions 2020/2021 Shortlist - Social & Influencers
Clio Awards 2021 Bronze - Partnership & Collaboration
Instead of a traditional user manual, phone features, tips and tricks were printed right onto the box so fans could learn while eating.
The box design is a marriage between two iconic brands with visual nods to both, while the phone window was subtle enough to ensure a surprise to anyone who received it.